- Our customers are people who come to us because they need
the service we provide.
- It is our job to provide them with a service that is cost
effective and reliable whilst being profitable to ourselves.
- The customer is the most important person in this
business whether he comes in person, writes to us or telephones.
- The customer is not an interruption of our work; he is the
purpose of it.
- He is not doing us a favour by giving us the opportunity to
serve him.
- The customer is not dependent upon us; we depend on him for
our living.
- The customer is not someone with whom to argue or match our
wits.
- No one ever won an argument with a customer.
- The customer is not a cold statistic, he is a flesh and
blood human being with emotions and prejudices like our own.
- The customer is the most important person in our business.
Without him there would be no business.
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